Partai Keadilan dan Sejahtera, otherwise known as PKS or the Justice and Prosperous Party, have been targeting younger voters in the lead up to the 2014 elections, like this ad above. 

In 2012, back when Joko Widodo was campaigning to be Governor of Jakarta, a slick music clip captured the frustrations of young voters in a crowded city, and helped build the image of the now Presidential frontrunner.